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Why
Auction?
The Auction
Method of selling Real Estate creates a level of interest and sense
of immediacy that is unparalleled by other methods. Auctions present
a decision-making deadline to the buyer as opposed to the open-ended
process of the conventional listing. The compressed time frame of an
auction results in a reduction of the Owner’s carrying costs.
The quick
resolution of the auction method generates the following benefits:
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An auction can
bring all potential buyers together quickly in a competitive
situation which can often result in a higher price than through a
traditional negotiated sale.
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The auctioning
of special purpose properties can carefully target all of the limited
number of potential buyers in a short period of time.
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An auction can
provide relief from holding costs such as interest on loans, or
convert equity to provide a return of investment.
Our Auction Services:
The success of
every auction depends on effective advertising and promotion. An
imaginative and effective promotional program is prepared and
directed to the particular buying sectors interested in this
property. Walker Commercial Services, Inc. recommends the following
Promotional Materials be developed and utilized:
-
Aerial Photography
- Brochure
- Print advertising
- Signage
- Direct Mail Marketing
- Bidder
Information Packages
- Property Previews
- Global
Internet Advertising
- Industrial Authority
There will be two
(2) scheduled property previews prior to the sale day. In addition,
the property will also be shown by appointment, hopefully the owner
will allow showings, to promote a maximum sales price.
Walker's dedicated
auction firm’s main objectives are to reach all possible buyers
for the property through a custom tailored promotional program and to
turn heightened interest into attendance and ultimately a sale.
In selecting an
auction company for a future alliance, it is important to consider
several factors. Our successful track record, satisfied clients, and
excellent references confirm the abilities of a knowledgeable,
thorough staff of professionals.
Our customer
satisfaction has been built upon well-informed market information
resulting in successful transactions for both sellers and buyers.
The scope of
our auction services includes everything necessary to conduct an
auction of the property:
Research and
property analysis for marketing and promotional needs prior to the
auction... required to generate maximum public interest. Coordination
of all on-site preparation and inspection activities. Providing all
personnel at the auction site to prepare the sales agreement and
accept earnest money deposits. Follow-up with closing attorneys,
lenders, and agents until final settlement.
Owner Commitments: - Surveys if needed
- Any clean up
deemed necessary and agreed upon by both owner and Auction Company
- Advertising
and Media Budget cost
- Information of
any known problems, easement, or contingencies
- Asbestos Evaluation
- Reconciliation
Packages after the Auction
- Marketing and
Advertising Campaign
- Layout and
Mailing of Brochure
- Overseeing
Installation and Removal of Signs
- Telemarketing
- Showing Property
- Internet
Listings to over 400,000 search utilities
- Preparation of
Bidder Information Packages
- Oversee any or
all of Owner’s Responsibilities during Promotion and Closing Period
- Overseeing
Contracts and Closings
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